“You cannot reach your destination if you never leave the shore.” This quote is ascribed to be a famous Chinese proverb.
Did I find the saying in my fortune cookie last Friday night after enjoying steamed dumplings, hot and sour soup and spicy shrimp with vegetable? No cookie wisdom but dinner was excellent!
The saying represents my 2009 marketing philosophy. On January 1st, 2009, my company, Independent Lease Review (ILR) left the safety of the harbor and set sail. We had been safe at shore.
What is our ultimate destination? I’m not sure. Hard for me to admit.
I should make marketing plans. Visualize our destination every morning while I meditate. And create a Dream Board for the office.
Give that advice to Wall Street. Stock market guru’s who had multiple page marketing plans for 2008 and 2009. Where are those plans now? The shredder. Gurus are collecting unemployment.
With economic doom and gloom forecasts, 2009 will be different for every entrepreneur, employee, stockholder, elected official and university student.
My new, shiny marketing plan includes
• Blogging: to stay connected and be an easy & reachable resource.
• Products to help our friends and followers get the training their jobs require.
• New image, logo and branding from Paul Davies Design
• A website stuffed with information, articles, white papers.
• Webinars: Education that is innovative, informative and priced-right.
• Twitter to stay connected and make new friends.
Successes for 2009 and Yikes it’s only February 26th!
1. Blog #1 out February 19th
2. New website up January 30th. Check it out folks? Need help with your website or SEO try The VirtualLink.
3. First shipment of DVD’s and CD’s delivered Christmas Eve. A big thank you to Sam Silverstein and his staff. Sam is the current President of the National Speakers Association. His company, PrimeTime Duplication turned my order around in 24 hours.
4. Shopping Cart set up by my Marketing Director, Kerry Mueller on January 10th.
5. Our first product–LeaseSpeak System: Your Guide to Saving Money on Leases popped into the shopping cart January 10th.
6. Webinar # 1 Are You Paying Too Much for Your Equipment Leases was held Friday the 13th of February. A webinar video download will be in our shopping cart February 27th.
7. I took my first side-trip to Twitterland last weekend. Follow me on Twitter and I’ll follow you back.
It is only 58 days into 2009 and I am exhausted. Are we overachiever? My team says yes!