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Successful negotiators are prepared negotiators. Most of us are not born as great negotiators. We learn at an early age how to get what we want. By age two, a toddler knows how mommy and daddy tick and what it takes to get a cookie.

As we grow the stakes get bigger. We need to refine our old motto “I want what I want.” What we are really saying is “I want to be HEARD. Please listen to me. Respect my opinions.”

Five tips for a successful negotiation are contained in the acronym H.E.A.R.D.

This article is the fourth in a five-part series sharing essential steps to become a more successful negotiator in leasing as well as in life.

Step 4 – R – Recommendation

You are ready to present your solution, proposal or position.

The recommendation phase is not called the Godfather Step. If you recall in the classic movie The Godfather, there is a scene in which one of the lead characters Don Corleone, played by Marlon Brando, tells his associates that he plans to make their opponents an offer. He’s going to make ‘em an offer they can’t refuse.”

There are debates over who should make the first offer. Go with your gut. I’ve done it both ways and ended with wins.

Mary Redmond is a top-rated female professional speaker, author, consultant and business coach.  She is a negotiation and body language expert that instills confidence, inspiration and expert knowledge that sets up her audiences for success!